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Assignment Overview:
You are required to submit a case write-up based on the case study “Roblox: Virtual Commerce in the Metaverse.” This assignment will evaluate your ability to identify the central issues faced by Roblox, provide an in-depth analysis of their strategic position, and propose a well-supported course of action for the company. The assignment must be completed individually and submitted via Canvas.
Task Requirements:
Format:
– Typed, double-spaced, 12-point font
– Not to exceed 5 pages, including graphs, tables, and exhibits
– Ensure all exhibits are created by you (not directly taken from the case study)
Recommendations and Action Plan (Approx. 1 page)
– Propose a well-supported strategic course of action for Roblox to enhance its monetization strategies while maintaining user engagement and brand integrity.
– Include recommendations on whether Roblox should implement the advertising strategy, the scarcity economy, or a combination of both. Justify your choice with relevant analysis.
Exhibits (Original, student-created)
– Provide visual data (graphs, tables, or charts) to support your analysis and recommendations.
– Ensure that these exhibits are clearly labeled and referenced in the text. Examples may include potential revenue projections, user engagement trends, or comparisons of competitor strategies.
Grading Criteria:
Identification of Central Issues: 25%
Depth and Quality of Analysis: 30%
Clarity and Feasibility of Recommendations: 25%
Original Exhibits and Visual Data: 20%
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